Project
Propaganda Package & Brand Design
Role
Designer
Duration
2 weeks
This project was a part of Graphic Design 3 class curriculum in the last year of design program in SFSU. The goal was to create a packaging and branding that would give an important message to our current day issues. I chose the topic of consent and wanted to gamify sexual relationships to detach the idea of “asking for consent kills the vibe” from consent and make it into “consent is sexy”. Deliverables were as followed:
Logo Design
Copy
Package Dielines
Mockups
Visual Style Guidelines (Logo + Color + Typography)
On the body copy, I experimented with a narrow typeface width as the package I aimed to design was a small box. Vectora LT Pro 55 Roman was a great typeface for this project.
Fun Fact: I also wanted to experiment writing the copy with ChatGPT’s help to see how impressive it could get. I kept secret until the end of my presentation and when I told my professor that I used ChatGPT for the copy she was very impressed and said that she would not guess it even with many years of copywriting experience.
